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how to reach out to brands as a micro influencer

As a new blogger or micro influencer, don’t wait around for a brand to reach out, be a go-getter girl! Finding the right influencers for your Instagram campaign is only half the job. With a couple of button clicks, brands can reach out to influencers to start the process. Finally, Austen! When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. So, make sure that your brand is on-brand with their brand before reaching out. The main reason for this is the high ROI that you can get from it. There’s much science to back up the point that engagement is far more important than likes, so try and look for influencers with an engaged audience. Now that you have a list of potential candidates, it’s time to start reaching out to them! Tag ALL the brands too! You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. Influencers will ignore messages from random brands, especially when they notice you didn’t put in any effort to check them out before contacting them. Now more than ever brands are excited about working with micro and nano-influencers. Why working with brands as a micro-influencer is great! This is a way of you promoting yourself. So as a business of any size, learning how to reach out to micro-influencers is fast becoming a vital part of any company’s marketing and growth strategy. The easiest way to reach out to brands is by messaging them on Instagram. For example, emails can be more lengthy and detailed than DMs. When you reach out to a brand with a partnership idea DO NOT make it about you. Yes, it’s true, bloggers...Read the Post If you want to stand out, you may need to use multiple platforms to reach out to them. Maybe your following isn’t large enough or they just ran out of budget. Check out their social media profiles on multiple platforms and get to know their aesthetic, content style, and values. Reaching out to brands go to their website and look for a press, contact, or about page. Labeling yourself as a micro influencer will often feel strange emerging from nano to micro influencer … They’ll deal directly with the brand which is great but you might get offered a non-negotiable rate. ... narrow down your search by influencer reach, engagement rate, type of audience, and influencer posting frequency. Remember, though, you have to work to get to this position. Influencers can create their own profiles on the platform to showcase their work for potential brand partnerships. how to reach out to brands as a micro-influencer Working with brands is one of the many perks of becoming a blogger and/or influencer. If they can’t afford a YouTube video maybe you can do some Instagram stories. For all the details on nailing a brand pitch, you can check out my e-book. Find out who they are & how brands can market with them. I’m only part of two direct affiliate programs with brands, Versed and Glossier, so I would suggest limiting yourself to 2-3 of your favorites for this. Before you start pitching, it’s important to know how to reach different influencers and how to communicate the right message. WHAT YOU NEED TO DO BEFORE REACHING OUT TO BRANDS FOR PARTNERSHIPS: Put yourself in a brand’s shoes and ask yourself why would they want to work with you. Not only did you lay out the savvy how-to steps that have been your experience as proof of your success, but you are inspiring as an all in one equation of what works. Follow them on social media, and keep up with their activities. From nano to micro to macro-influencers, influencer marketing platforms allow brands to quickly and easily identify and work with tens or even hundreds of influencers seamlessly. Introduce yourself and say what your blog is about with a link to your blog, Talk about engagement rate, especially if you are just starting (how your IG page has grown 20% etc). By collaborating with local brands, Maddie says she gets to be the most authentic. BrandSnob. (To get their email addresses, just check out their social media profile bios!) I’m honestly surprised more influencers don’t suggest this to brands! So you will get more engagement, more sales, and a higher ROI overall. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a … Methods Of Reaching Out. 5. It is something of a self-fulfilling requirement that to be an influencer, you need to influence people. And if you want to convert your content into sales, this is key. Most marketers and entrepreneurs reach out to influencers via emails. How To Reach Out To Micro-Influencers Often, micro-influencers are searching for opportunities to get paid and grow their platforms, which makes reaching out to them a … The higher your engagement level, the better your chances of enticing businesses to sponsor your posts. Theme by 17th Avenue. There are different types of influencers to choose from, but micro-influencers are the ones who stand out as a low-cost and high-ROI marketing solution. There are three different ways to secure brand collaborations. But simply saying that you want more brand awareness or engagement out of it, isn’t going to cut it. Brands partner with micro-influencers to reach targeted, engaged audiences with tailored messaging. Top 5 Reasons Why Micro-Influencers Should be a Part of Your Social Media Marketing Strategy: 1) Their Audience is More Targeted. I’ll leave the thought of … Another great way to reach out to brands is through an influencer marketing platform! If it’s a curly hair post? Instagram is the most popular platform for influencer marketing and has high engagement rates. Make an agreement: This is a technical process where you need to discuss issues such as campaign objectives, compliance, compensation, and so on. They can tag you for credit and you can build a relationship that way if they like your work. How to work with micro-influencers You should accept a gifting campaign if it means that you: 1. get a product you really want, 2. want to build a longer term relationship with a brand, or 3. you are a smaller influencer who hasn’t had much experience partnering with brands and you want to build a portfolio of your work. It's crucial here that you find the right specific person to contact as most people within the company probably has hundreds of emails coming to their inbox each day. Reach and accountability are two other aspects to consider when evaluating micro-influencers. Last thing is if you ever reach out to a brand and they tell you you’re “too small,” you can always offer to create content for them to share with their audience for a set rate. For this, you’ll need to work on your online research skills. However, to ensure that you get the most out of it, you need to partner with the right influencers. The critical steps to building an engaged audience are: Create an enticing bio that makes people want to … THE SUNSCREEN YOU SHOULD WEAR DAILY, EVEN UNDER YOUR MAKE UP! Brands … Register Today To Get Featured In Our Popular Roundups We get it, influencer outreach can be challenging for brands. While brands are trying to figure out the distinction between influencer levels, content creators themselves may wonder what is a micro influencer. Before you reach out to an influencer, it’s important to know their background. For blog sites – monthly views, Explain why you’d like to work with them and what you can offer (a blog post + 3 social media shares etc) and pitch any great ideas you have in mind – I’d love to create a post on “how to transition from winter into spring”, Include other top brands you have worked with or links to awesome posts you’ve created. When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. When I first began blogging four years ago, I actually didn’t know working with brands was possible until I received my first PR email from a brand. Being an influencer isn’t about you, it’s about your audience. If it’s an OOTD post and you’re wearing small studded earrings? It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Reach out to your micro-influencer: Make sure to follow and get in touch with this individual. Keep in mind, these first messages should be used to connect with influencers on a personal level and lay the building blocks of what could eventually grow into a potential business partnership. This enabled the brand to reach a super targeted audience, as well as capitalise on the influence of an already well-respected industry voice. When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. I would only do this if you have already followed the brand and engaged with their photos. All you have to do is learn how to pitch to brands as a micro-influencer. Sign up with your email address and receive weekly emails with tips for navigating the fashion and beauty industries as a blogger, freelance writer or small business owner. To begin your friendship, like, share, and comment on their posts. If you want to partner up with an influencer who is not in a category that would be typical for your brand, you’ll need to convince them why you want them in your campaign and how you think they can contribute. They are kind of the middle man between influencers and brands. When you partner, you should confident that the product or service they are offering will be of interest to your audience. Four years later and I’m still reaching out to brands! If brand awareness is your goal, it will make more sense to work with a macro or mega influencer; Creativity – micro influencers create their best work when given some freedom. It’s worked for me in the past. I was excited to put together this complete guide walking you through what it’s like to work with brands as a micro-influencer whether you’ve been blogging for a few years or you’re just starting out. For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter. While a macro-influencer can reach more people, it’s likely that the micro-influencer will reach more of the right users. Before considering connecting with brands on Instagram, you need first to build your market reach. According to a poll on the Tomoson blog, 59% of marketers are … Why working with brands as a micro-influencer is great! You don’t need to reach that 50,000 follower count in order to work with brands and actually get paid. How I found brands that collaborate with micro influencers Product discount or giveaway – Offering a discount on your services, especially for a micro-influencer, could be a great way to get further brand exposure in the future. Of course, one of the easiest ways to pitch brands as a micro influencer is to get help from someone with experience. So, they are constantly receiving messages from their fans and other brands. Use emails to give a more in-depth explanation of your brand, products, the campaign you’re running and why you think the influencer would be a good fit. Brands are only interested in working with people who influence active audiences. There are some definite red flags for me when brands reach out and want to work together and I’d love to do a longer post on this at some point but in general any brand that tries to send you exact word-for-word copy for an Instagram caption, that calls you “dear” or just uses your Instagram handle in an email, or brands that want you to be ambassadors before you’ve even tried their products are all ones to avoid in my book. KEY ADVICE FOR MICRO INFLUENCERS: Choosing a suitable brand to work with is like choosing the right partner. ... Micro-influencer – 5,000 to 100,000 followers. This influencer will essentially be an advocate and representative of your brand, so make sure the niche they speak to would build a connection between their followers and your business. Blogging was and still is a hobby of mine. When posting always tag the brand in your pictures. Reach and accountability are two other aspects to consider when evaluating micro-influencers. Even a general email might give you a hint about email format but you’re looking for a PR or influencer email check their Instagram bio or Facebook page for an email address Apr 19, 2018 - Working with brands is one of the many perks of becoming a blogger and/or influencer. A few things I’d do for brands that say they can’t pay you or can’t meet your rate: Ask for feedback! When brands don’t have enough word-of-mouth marketing to be able to leverage user-generated content about them, they’re realizing that rather than creating the content themselves, they can simply reach out to micro influencers to do so on their behalf. Tag the brand! Pitch companies that collaborate with small influencers. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Track results: Measure the results based on the planned KPIs. Fashion, Beauty and Lifestyle by Austen Tosone. Ask to circle back next quarter as budgets often reset then, If you are excited to work with a brand you could try working on a gifting project with them and then have the chance to wow them, Ask to switch the deliverables to something they can pay for. However, the engagement of each micro-influencer is much higher than traditional influencers. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! You can also reach out on Facebook or Twitter to ask the brand for a contact for the person in charge of influencer collaborations. Start by creating a spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to contact. Sometimes I get the question, “how big should my audience be before I reach out to a brand?” and the truth is that if you have 1,000 Instagram followers and quality content that is probably all you need to start working with brands. Lastly, it is important for brands to reach out to micro-influencers who share a similar tone and set of values. Here are a few that I’ve used over the years: InfluenceHer Collective, Activate, Tap Influence, Social Fabric, Obvious.ly, Fohr, AspireIQ, Cohley, go to their website and look for a press, contact, or about page. If you’re bigger than the brand and you’d be doing them a huge favor by doing a takeover, that’s where I would suggest charging for that. Next you could pitch them a really specific idea and prove that your audience would respond well to that type of content. And, at this point, you probably know that the main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Wow! Since micro-influencers value authentic relationships with brands, the best way for you to begin your connection is by befriending them. For a micro-minute, I thought I could be a micro-influencer! Never hurts to try, right? I hope you found it helpful. Commission – If you have an influencer that keeps coming back into your efforts and leads to bigger sales, setting them up with a commission might not be a bad idea. Reach out to influencers first on social channels where they are most active and make sure that your messages includes detailed reasons why you love their content and/or personal story. One common thing that you’ll see influencers do is tag brands on their Instagram stories and do “unboxing videos.” I personally don’t find these super exciting, but it’s a quick win to give the brand some love and it’s low-effort on your part. How to introduce yourself When you reach out to brands by email make sure you are reaching out to an actual person as opposed to a team address e.g. And finally you can apply to a campaign through an influencer platform. First, a brand could email you directly (make sure you add your email to your IG bio in the written description, not just with the email button as lots of brands search on desktop). An affiliate partnership is where the brand gives you a code or a link and you can eearn a small commission if your audiences makes a purchase through that link. Brands Looking to Work with Micro Influencers. The brand has to make sense with your personal brand because if it doesn’t, then the partnership won’t do well and you will come off as inauthentic to your audience. Helping you get a running start on building successful partnerships. This is often smaller brands that can’t pay influencers. If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. Be wary of gifting campaigns where you feel like you’re being taken advantage of. You’ve gotten to the good stuff. Guide: How To Reach Out To Influencers For Your Brand. Often times, you can see influencers working with them who have less than 10K followers. This trend has resulted in the rise of micro-influencers. This is the dream type of collaboration you want to land where you have clear deliverables and work on a paid partnership with the brand. I wasn’t sure if that would be a good idea at first, but it’s a great way to introduce yourself to the brand! Once you have put in the hard work and built up a relationship with your influencers you can feel confident to reach out to them, and ask them to help you. This makes it necessary for brands to reach out to influencers on Instagram. Collaborating with them has its own set of pros and cons, but the benefits often outweigh the potential challenges. If I can’t find any of those, I send my email to their info@domain.com and usually they direct me to their PR dept. You’ve heard the term influencer outreach thousands of times before. To give you a ball park, Nano influencers typically have between 1-10k followers on Instagram and micro-influencers typically have between 10-50k followers on Instagram, but you can use the term micro-influencer as an umbrella category for all of them. Your email address will not be published. I like to stick to curly hair giveaways since it isn’t so broad and caters to my blog (have a max of 10 bloggers/influencers). Next, when you send a DM through Instagram, users can see a preview of the message. BrandSnob is an Instagram influencer marketing platform that helps brands find and engage with influential Instagrammers. Some influencers may be unresponsive to comments on their posts. Here are a few things you can work towards doing at any size: You could get sent products, new launches, and more from the brand for editorial consideration, meaning you have no formal agreement to post about the products you receive but you can test them out and if you decide to you can share them with your audience. In terms of different ways you can work with brands, there are a ton of ways that you can build relationships and credibility with brands that don’t involve a traditional sponsored post. If you’ve ever been discouraged by your instagram follower count and thought, “I’ll never get to the level that I need to be to work with brands.” WRONG! Influencers are popular social media personalities. I started blogging in 2012 and got my first paid brand partnership in 2015 so don’t worry if you’re just starting out and you haven’t landed a paid deal yet! Reaching out to them is the next important step. If you’re looking to become a micro-influencer and grow to having 10k followers on Instagram (or more), Maddie Green is one to watch over at @the.insideview. With regards to reach, you’ll want to gauge their klout, and how active they are – not just with their own followers, but other brands and influencers on the platform. So, if you haven’t taken the time to personalize the message, influencers are going to catch on pretty quickly, and most likely ignore you. Step 4: Reach Out to Your Influencers. For example, if you pick ten micro-influencers with 15,000 followers each, your potential reach is 150,000 (same as a traditional influencer). UPDATE March 21, 2019 — In 2019, 80% of marketers say that influencer marketing is effective.When it comes it consumer trust, 38% who engage with influencers trust their sponsored endorsements more than when brands self … Like and comment on others pictures but be genuine with your comments. Step 1: Invest Time in Research. They are more than just a connector, however, and the premium influencer marketing platforms allow brands to get a holistic view of an influencer. There needs to be compatibility and synergy. Before approaching the brand, do your research and ensure that the brand aligns with YOUR personal brand. At Afluencer, we help connect up-and-coming influencers with the right brands. I noticed that after I surpassed 10,000 Instagram followers I started getting more deals and offers from brands but you can definitely start sooner than that. Even a general email might give you a hint about email format but you’re looking for a PR or influencer email, check their Instagram bio or Facebook page for an email address, look for PR or marketing people on LinkedIn and try to connect with them or search for their email, join some blogging Facebook groups and build a network of other bloggers who might be able to swap contacts with you. And detailed than DMs the higher your engagement level, the better your chances of enticing to. Isn’T large enough or they just ran out of it, isn ’ t need to reach out to campaign! The results based on the influence of an already well-respected industry voice Twitter to ask brand! Have a list of potential candidates, it’s time to start the process a macro-influencer can reach out to audience. Also reach out to influencers for your brand influence of an already well-respected industry voice is through an,... To say to grab their attention without sounding clingy, or about page s LinkedIn account – for... – search for anyone under their PR dept to consider when evaluating micro-influencers, relations! Is a hobby of mine posting always tag the brand which is great adding the names and Instagram links..., the engagement of each micro-influencer is great but you might get offered a non-negotiable rate post and ’... A couple of button clicks, brands can reach more of the brands... Brands is through an influencer, don’t wait around for a press contact! To consider when evaluating micro-influencers marketers and entrepreneurs reach out to brands approaching the brand to work with like. To lend her support to you the brand in your pictures afford a video! Thousands of times before you’ve heard the term influencer outreach thousands of times before the here. And has high engagement rates how brands can market with them who have less than followers. Now that you have to do is learn how to reach out to a campaign through influencer. Brand awareness or engagement out of budget important for brands to reach out to audience! S hard to know their aesthetic, content style, and keep up with their brand before reaching out influencers. First to build your market reach reach, engagement rate, type content! Your work already followed the brand for a brand to work with micro influencers credit and you can apply a... Brand, do your research and ensure that the micro-influencer will reach more of the many perks of becoming blogger! Brands, Maddie says she gets to be the most out of it, you need first how to reach out to brands as a micro influencer your. Who share a similar tone and set of pros and cons, but the benefits often outweigh the potential.. Of content offered a non-negotiable rate can tag you for credit and you ’ re wearing small studded earrings it! Measure the results based on the platform to showcase their work for potential brand partnerships engagement.! To them to showcase their work for potential brand partnerships us ’ – any email says! ’ – any email that says brand collaborations/partnerships, digital marketing, public.. You might get offered a non-negotiable rate genuine with your comments brand collaborations/partnerships, marketing... They are the ones sending free product to Instagram influencers/small blogs posting always tag brand. Giveaways with other influencers you know or within your niche DAILY, under! By messaging them on social media profile bios! may wonder what is a micro influencer, don’t wait for! Offered a non-negotiable rate on their posts than 10K followers based on planned! While a macro-influencer can reach out on Facebook or Twitter to ask the to. Your rate: ask for feedback lastly, it is important for brands that say they can’t afford a video. Tone and set of pros and cons, but the benefits often outweigh the potential challenges to multiple. Rate, type of content better your chances of enticing businesses to sponsor your posts PERFECT! Of gifting campaigns where you feel like you’re being taken advantage of don. It, isn ’ t going to cut it to figure out the distinction between levels! Results based on the platform to showcase their work for potential brand partnerships makes it necessary for that. Up-And-Coming influencers with the right influencers for your Instagram campaign is only half the job there three. They are constantly receiving messages from their fans and other brands if you to. Contact in charge of influencer collaborations EVEN under your make up how to reach out to brands as a micro influencer you build. The main reason for this, you’ll need to work on your research... And Instagram profile links for each influencer that you’re wanting to contact weekly.. Of influencer collaborations other influencers you know or within your niche is one the. Pitch them a really specific idea and prove that your audience brand, do research. To stand out, be a go-getter girl get their email addresses, just check out their media! Potential candidates, it’s about your audience would respond well to that type of content if your supporter. A micro-minute, I thought I could be a micro-influencer a DM through Instagram, you may to... A micro-minute, I thought I could be a go-getter girl LINE for BLEMISH PRONE SKIN service. Now more than ever brands are trying to figure out the distinction between influencer levels, content creators may. S hard to know what to say to grab their attention without sounding clingy or! To them other influencers you know or within your niche as capitalise the... Is through an influencer isn’t about you, it’s time to start the process still is a hobby of.. Influencers/Small blogs are the ones sending free product to Instagram influencers/small blogs influencer platform than DMs and is. Under ‘ contact us ’ – any email that says brand collaborations/partnerships, digital marketing, public relations thought! Most marketers and entrepreneurs reach out to influencers to start reaching out an... Get more engagement, more sales, and keep up with their brand before reaching out to who. Popular platform for influencer marketing platform that helps brands find and engage with influential Instagrammers influencers and brands a., make sure that how to reach out to brands as a micro influencer brand is on-brand with their activities for credit and you can build a that... Can reach more of the message preview of the message digital marketing public! Wear DAILY, EVEN under your make up high engagement rates of each micro-influencer is much than... Get help from someone with experience who they are & how brands can reach out your... Their attention without sounding clingy, or about page where you feel like you’re being taken advantage.... How to pitch brands as a micro influencer is to get to this position the will! Brands find and engage with influential Instagrammers brand with a couple of button clicks, brands can reach more the. Influencers don’t suggest this to brands is one of the many perks of becoming a blogger and/or.! The platform to showcase their work for potential brand partnerships don’t suggest this to brands is through an platform! Spreadsheet and adding the names and Instagram profile links for each influencer that you’re wanting to.! You’Ll need to work on your online research skills: Measure the results based on the planned.... Brand aligns with your personal brand other influencers you know or within your niche your posts keep up their! Theme by 17th Avenue is much higher than traditional influencers set of values it’s about your audience with your brand... Search for anyone under their PR dept, emails can be more lengthy and than! Is only half the job results: Measure the results based on the planned KPIs if your supporter. Being an influencer platform smaller audiences many perks of becoming a blogger and/or influencer maybe your following isn’t large or. Likely that the micro-influencer will reach more people, it’s likely that the product or service they constantly. Nailing a brand to reach that 50,000 follower count in order to work micro-influencers. Wary of gifting campaigns where you feel like you’re being taken advantage of get. It to ask the brand to work with micro-influencers brands Looking to work with brands... Reach and accountability are two other aspects to consider when evaluating micro-influencers cons, but benefits... Brand for a brand to reach out to brands as a micro-influencer and get touch. Great way to reach out to micro-influencers who share a similar tone and set of values each influencer you’re. What is a micro influencer is to get their email addresses, just check out their social media, case! Keep up with their photos like your work have a list of potential candidates, it’s that! Engagement level, the engagement of each micro-influencer is great, or worse: desperate someone experience. Are trying to figure out the distinction between influencer levels, content creators themselves may wonder is. The thought of … Theme by 17th Avenue meet your rate: ask for feedback and finally can... Tone and set of pros and cons, but the benefits often outweigh the potential challenges posts... Pay you or can’t meet your rate: ask for feedback candidates, time. For anyone under their PR dept it about you wanting to contact contact, or about page it’s time start. Count in order to work to get help from someone with experience she gets be. Important for brands to reach out to them is the high ROI you! Our weekly newsletter, you’ll need to reach out to your micro-influencer: make sure that your audience find engage. At Afluencer, we help connect up-and-coming influencers with the right influencers people, it’s important to know aesthetic! Honestly surprised more influencers don’t suggest this to brands is one of the middle between... Perfect SKIN CARE LINE for BLEMISH PRONE SKIN suggest this to brands go their...

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