All expenses paid so long as they upload a post or two to promote the brand. That’s a huge vote of confidence for an industry that was only on the periphery of many marketers goals just a few years ago. Influencer Marketing Statistics Every Marketer Needs To Know, TikTok Influencer Marketing Resource Guide, INFLUENCER MARKETING 2019 INDUSTRY BENCHMARKS, INFLUENCER MARKETING COMPANIES: A MARKETER’S GUIDE, INFLUENCER TIERS FOR THE INFLUENCER MARKETING INDUSTRY, SILICON BEACH MAP – LOS ANGELES’S TECH HUB WORTH $155 BILLION IN VALUATION. From rock-solid contracts, to stricter vetting processes, to clearer communication, to better reporting capabilities, calculating the return of influencer marketing has become less burdensome for marketers. The new influencer marketing trends in 2020 will shape the activities and marketing plans of many brands and companies. bangkok is to thai for #TrippinWithTarte #SephoraLovesTarte, A post shared by (@ameliath) on Jun 15, 2019 at 6:02am PDT. They can be reflective or motivational and often form part of a narrative which is important to the influencer’s image. Related Posts:-The Evolution Of Instagram Influencer Marketing Influencer Marketing on YouTube: How it can enhance your business 8 Best Gaming Influencers in India to Inspire Gamers this 2020 One of the most significant influencer marketing trends in 2020 will involve influencers that aren't even human. The success of influencer marketing … Let us create a custom campaign to fit your brand's unique needs. Admiring last light over the serene Blyde River Canyon during my road trip through Mpumalanga, South Africa with @jacques_crafford . Instagram Influencer Marketing: 2020 Trends and Stats. Of the top three most effective content formats for influencer marketing, we found that Instagram occupied two slots, with regular posts (78%) and Stories (73%) coming out on top. Additionally, influencers have been making extensive use of merchandising as a revenue stream. Unlike celebrities, influencers are more open, more approachable, and offer better avenues for engagement. Expect this inventive method to become a prominent influencer marketing trend, mostly with big brands that have the financial firepower to pull them off. A longer relationship can mean a bigger incentive to perform well than a one-off or short-term sponsorship. Looking for standard terminology to define influencer tiers? That is why TikTok is taking over. Also, I think that influencers will continue to develop their own businesses. There has long been confusion about what makes an influencer. The growth of streaming has meant bigger audiences than ever before, and non-gaming brands are now comfortable with sponsorships in a previously niche landscape. Of course, the proof is in the pudding, and endorsements with fake influencers will end up failing to deliver meaningful ROI. I believe creators will begin to take their prank and challenge videos elsewhere. – If you’re looking for new outdoor gear for yourself or as a gift, I’ve partnered with @backcountry to offer 15% off everything in your first order! We ran an experiment that revealed just how easy it is to buy fake followers and for fake influencers to secure brand endorsements from major companies. In other words, marketers are moving away from the transactional approach of paying for a single post. As influencers are likely to focus on multiple revenue streams, their sole reliance on sponsored posts is becoming less significant. According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by … Female gamers, in particular, have seen their influence surge. 8 Influencer Marketing Trends for 2020. This has led a substantial decrease in vanity marketing—that is, paying big money for a mega-influencer to endorse a product and generate millions of impressions. 89% of marketers say that ROI from influencer marketing is comparable or better than other marketing channels. Social media influencers are every bit the trend-setters that mainstream celebrities are. We’ve become accustomed to gaming brand activations on Twitch, but several large non-gaming brands are making their presence felt on the platform. As one of the hottest influencer marketing trends on marketers’ radars, we’ll see influencer tiers continue to evolve. User and Influencer Generated Content in 2020. the Future of Regulation in Influencer Marketing… The greatest power of influencer marketing is the ability of social media stars to have a strong bond with their fans that a traditional ad could never hope to achieve. In recent years, we’ve seen the influencer marketing industry grow significantly. Revolve is well-known for its festival-within-a-festival at Coachella; an invite-only influencer event hosting A-list music acts like Snoop Dogg and A$AP Rocky. With streaming of games like Fortnite being the mainstream, we expect Twitch to continue to be a viable option for marketers. Influencers want to cultivate stronger connections with their followers, and many have found that using long-form captioning partially allows them to achieve this. This is why brands are putting more effort than ever into collaborations with influencers who are a good fit for the brand and the audience they are trying to engage. @camilacoelhocollection launching June 19, 2019 exclusively at revolve.com, A post shared by REVOLVE (@revolve) on Jun 10, 2019 at 12:10pm PDT. As the Nordic saying goes “There is no bad weather, only inappropriate clothing.” Just use code CHELSEA15 at checkout. This includes exclusive, invite-only events where influencers are typically invited to party or vacation. With improved processes for finding the right influencers, brands are better positioned to manage brand safety and guarantee high quality content. Its partner program has grown significantly over the last two years, and Twitch events like TwitchCon are garnering huge amounts of support and interest. With experts predicting that influencer marketing … As we head into 2020, here are a few trends … The industry has seen numerous slip-ups over the last few years that it’d be difficult to count. While influencer marketing is prominent on almost every social media platform, Instagram is front-and-center for most brands. By Infographic B2B on October 1, 2020. Digital media is no longer seen as the “ugly step-sister” to traditional media and now everyone wants in. Now that marketers are better at judging the things that matter—authentic engagement rates and sales conversions—we’ve seen a rise in more sophisticated and organized campaigns. Never one to miss out on a money-making opportunity, YouTube has launched its own initiatives to help and take part in the merch process. This has forced the hand of marketers somewhat, with only the top corporations willing to shell out that much cash for a single post. It should be noted, however, that while marketers feel influencer marketing is effective in driving ROI, 78% report measuring and improving ROI as a primary concern. In addition, brands have a greater opportunity to build trust between themselves, the influencers, and their audience. Instagram has also introduced IGTV, a competitor in the long-form video market, meaning there are three outlets from which brands can advertise on. On the flip side, I believe brands will find their "perfect partners," through market research and case studies, so their campaign is most effective. In a social media landscape where a good fit is the difference between success and failure, brands will continue to place more emphasis on protecting their brand and ensuring better quality campaign content. TikTok and Twitch have emerged as major players in influencer marketing. Click the button to get in touch. There’s a reason the influencer marketing industry is booming. It's going to be more targeted, more measurable, more transparent — and more effective. It’s the influencers who have built a real relationship, and trust with their audience, who are winning. The platform has also launched “Creator Accounts,” giving influencers more actionable insights than before. TikTok, the short-form video network that has become a worldwide sensation over the last year, has become a go-to platform for Gen Z audiences. 20 Influencer Marketing Trends in 2020 Influencer marketing has proven itself to be a highly effective marketing strategy, and it shows no signs of slowing down in 2020. It’s one of the main reasons a properly-vetted roster of influencer partners is so essential when launching a campaign. With the state of the world more precarious than ever, everyone is standing for something and using their voice loudly. As important as it is for brands to partner with the right personality, it’s equally important for influencers to endorse a product or service that makes sense for their personal brand. Influencers can be unpredictable—they are human, after all. Niche Communities & Micro-influencers. Brands are spending more and more on marketing strategies … That’s just about the last thing a marketer wants to deal with when orchestrating a campaign. Whether it’s YouTube or Instagram, finding the right person to endorse is a vital step in ensuring that brand safety is ensured. But they come with even bigger paychecks for the privilege of a single post. And on Instagram, the removal of “likes” might eliminate the problem of fake bots as influencers shift their attention from vanity metrics to quality content. This is just one of many trends that has made a huge impact on the industry. ... As an influencer agency we have been following the biggest trends throughout the year which have gone along with what we believe will be the most important things to think about when setting your influencer marketing … Fashion and beauty brands are most commonly found to be gifting these elaborate trips. The numbers speak for themselves, with 80% of marketers finding it effective and nearly two-thirds having upped their budgets this year. Brands want to be involved with personalities who can form genuine bonds with their audience. ", Fashion and beauty are two verticals that are continuing their strong support of influencer marketing. Let's collaborate on influencer marketing and social media stories. It shows no signs of … Instead, they’re looking to grow their own brands. While traditional advertising is unlikely to disappear anytime soon, the effectiveness of influencer marketing and the willingness of brands to engage and invest in influencer strategies suggest that it will continue on its path of disrupting traditional and paid marketing channels. Brands recognize the potential of partnering with top Twitch influencers. Gamers command huge, loyal followings. In recent years, we’ve seen the influencer marketing industry grow significantly. Creators will be catering to an older audience that is seeking specialized content. Twitch, meanwhile, is a familiar network which now boasts many of the top gamers and streamers in the world. From Bangkok to Hawaii, social media stars are being flown around the world for these events. I also think that influencers will find more ways to connect directly to fans. Lastly, influencers are more likely to engage in and produce high-quality content if they are invested in the partnership. 7% of companies plan to invest over a … Fortunately, brands are improving the way they approach and negotiate deals, and they’re more aware of what to expect when vetting an influencer. When executed well, they generate enormous amounts of buzz and give a brand that all-important exposure. Establishing influencer clothing lines was one of the strokes of genius that led to the brand earning substantial support online among its younger demographics. Predicted to be a $10 billion industry by … A few hours later the blazing sun meant I went swimming under a 200 ft waterfall. As we mentioned earlier, trust and authenticity are important aspects of an influencer marketing campaign. I think the strongest influencers will continue to create more channels to reach their fans directly, so they are not at the whim of a third party, like YouTube or Instagram.”, Jerry Barajas — Talent Manager Studio 71: “First, TikTok is still growing and brands will soon follow. There’s also the reverse side, where successful entrepreneurial influencers are launching their own products and securing lucrative deals with big retailers. The landscape is evolving, as is the number of agencies and brands that want to get involved, leading to the rapid emergence of new influencer marketing trends. There is also the additional benefit that endorsing their own product is a much easier sell. Our survey indicates that 17% of companies will spend over half their marketing budget on influencer marketing. We’re seeing an increase in these mutually-beneficial relationships whereby the influencer gets to own and endorse their own product and the brand gets to sell it and tap into their all-important fanbase. Thanks to improved ways of measuring ROI, brands have started optimizing their strategies. Long-form captions are frequently used for direct interaction with followers, whether it’s through a question asking them to share their own experiences or a CTA which prompts engagement. How Influencer Relationships will look in 2020. Finally, I think that there will be more high-profile ad campaigns, featuring influencers. But as the industry matures and marketers become more savvy, expect to see further improvements in measuring the ROI of influencer marketing. These events can be extravagant. Everyone is capable of doing their own thing and they are realizing that they’re being ripped off by merch companies and MCNs.”, Lisa Filipelli — Partner Select Management Group: "Perhaps it was that awkward Emmy's moment but Hollywood started to take a closer look at TikTok this year, which is proving itself to be a fascinating place to find some great new creators! Not to mention, they offer amazing ROI at very little cost. The influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries. Only 39% could say the same in 2018. Logan Paul — YouTuber, podcaster, entrepreneur, boxer: “I believe 2020 will be the year of authenticity for both brands and creators. Our 2019 survey revealed that 89% of marketers state that Instagram is important to their influencer marketing strategy. This makes the barrier to entry harder for all parties but it also makes everyone better. In influencer marketing’s infancy, brands were unsure how to properly utilize influencer marketing. I think Instagram will remain the preferred platform for influencer marketing but I think that TikTok will start to take some of their market share. They are moving beyond merch to drive revenue. Broadly speaking, there are five on Instagram, arguably the most important channel for influencer marketing. Let’s discuss some rising influencer marketing trends in 2020 Increased investment in influencer marketing Brands are now more focused on influencer marketing for the high conversion … Influencer marketing is here to stay. With the decision of the NCAA allowing athletes to retain ownership of their names and likenesses, more college athletes will become influencers in their own right.”, I host the Tom Ward Show YouTube channel, where I interview the biggest influencers in the world, © 2021 Forbes Media LLC. You sometimes see complaints in the press about “influencers” expecting special treatment and not delivering anything in return. YouTube videos came third with 56% of marketers calling it effective. This demonstrates the improvement of the gaming industry in its mainstream appeal. There’s also free two day shipping on any order over $50! The character limit on Instagram is 2,200; roughly 360 words. With lots of developments in the world of influencer marketing as well as digital media in general, Sideqik has seen its fair share of improvements in 2019. Brands want the personalities who represent them to be the best possible match available, giving rise to complex platforms that use data and automation techniques to complement the more familiar human review for influencer vetting. The cost of endorsing a nano-influencer is still typically low, and often a product exchange or nominal fee will be sufficient. The influencer marketing spend continued to rise in 2019, as did its percentage of the total marketing budget in many industries. Influencer marketing budgets are increasing, Nano-influencers are growing more popular as influencer tiers evolve, Brands and influencers are cracking down on fake bots/followers, Influencers are launching product collaborations with brand partners, Instagram is becoming the most critical influencer marketing channel, TikTok and Twitch are emerging as more prevalent influencer marketing channels, Influencer events are rising in popularity, Brands are investing in longer-term influencer partnerships, Calculating influencer marketing ROI is getting easier, Influencer marketing is overtaking traditional & paid marketing in effectiveness, Gaming influencers are on the rise, especially female gamers, Brands are prioritizing content quality & brand safety when finding influencers, The cost of working with influencers is becoming more variable, Instagram influencers are using more personal, long-form captions, Creators are diversifying their monetization options on social media channels. While large brands have consistently targeted the most in-demand influencers—macro- and mega-influencers— to represent their brand, we’ve seen brands of all sizes begin to invest in nano-influencers. As we alluded to earlier, it’s becoming ever-more important for brands to nurture long-term influencer relationships. As we steadily move towards 2020, the landscape of the industry will continue to evolve. Influencer marketing can be a tricky business. Instagram might be king of the influencer marketing world, but there’s plenty of room for other platforms, too. Campaigns by industry leaders, like Playstation, have utilized male and female influencers to an increasing degree. To many people, the word "influencer" conjures up memories of celebrity endorsers, such as Kim Kardashian. Top gamers are tantalizing prospects for marketers—they hold enormous sway over the lucrative Gen Z and Millennial audiences. Facebook followed at 85%, then YouTube at 67%. 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